Harnessing the Power of AI in the Financial Industry
Explore three ways AI is transforming business operations and reshaping the financial industry
“Despite the lack of familiarity for most people, AI is a technology that’s transforming the way we do business, interact and, without exaggeration, how we live,” said deVere Group CEO and founder Nigel Green in a news release.
“It’s a wide-ranging tech that enables people to rethink how we integrate information, analyze data and use the resulting insights to enhance our decision-making,” Green continued. “AI is already changing the world and raising important issues for society, the economy and governance.”
Green’s deVere Group is one of the world’s largest independent financial advisory, asset management and fintech organizations. He believes the finance is one of the sectors that will be reshaped by AI in the coming years.
AI Reshaping the Finance Industry
With its ability to process information quickly and accurately, AI can help financial institutions save time and money by automating some data-driven processes.
Three common AI use cases emerge for the financial industry—robo-advisors, fraud detection and customer service automation.
AI Use Case 1: Robo-Advisors for Automated Investment ServicesOne of the most popular applications of AI in the financial industry is the use of robo-advisors. These computer programs employ algorithms to provide automated asset management services to users without the need for a human advisor.
This type of technology allows users to make smarter investment decisions by providing them with personalized advice based on their individual risk tolerance, goals, and other factors. As more people become comfortable with investing through robo-advisors, they will likely become even more popular among investors in the future.
AI Use Case 2: Proactive Fraud Detection and PreventionFinancial institutions are increasingly turning to AI technology to detect fraudulent activity before it occurs. By analyzing patterns in customer behavior, AI systems can identify anomalies that may indicate potential fraud or abuse.
Additionally, AI technology can also be used to predict future trends and behaviors so that organizations can take proactive measures against potential fraudsters and malicious actors.
AI Use Case 3: Customer Service AutomationOne of the most promising applications of AI in the financial industry is customer service automation. By using natural language processing technologies such as chatbots and virtual assistants, organizations can automate many customer service functions such as FAQs and order processing.
This not only helps reduce costs associated with customer service but also improves customer experience by providing users with faster response times and more personalized interactions with their bank or other financial institution.
AI has revolutionized how businesses operate across all industries–including finance–thanks to its ability to quickly analyze large amounts of data and provide accurate predictions or insights into consumer behavior.
Using AI for Competitive Advantage
As the financial industry continues to evolve, so must the technology it uses to remain competitive. AI provides powerful tools that can automate processes, detect fraud, improve customer service, and much more.
By leveraging these tools, financial companies can stay ahead of the competition by offering innovative services that make life easier for their customers. As AI develops further over time, we will likely see even more use cases emerge in the financial industry and beyond.
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Emma Pitzl is managing editor of TechChannel and a content strategist at MSPC.
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